“Azjen (2005:99) state that intention is willingness that stored in human
memory and will lead to an action on perfect time. It is need a trigger to
change intention to an action. Intention remains in human memory until there
is a right time and chance to perform behavior. Behavior intention is one of
main factors that configure behavior. Intention defined as motivation that
affects behavior. The stronger intention leads to stronger behavior. Thus,
intention can be understood as an expression before perform an action.
Intention has dependently with time. Since there is a long distance time
between intention and action then the intention will weak. Azjen (2005)
measured intention with three indicators those are when, where and how
consumer will perform their future behavior”. (Dalam Diyah dan Ninuk,
2015:66)
Definisi minat beli menurut Thamrin dalam jurnal Sri Murti Pramudena
dan Nanda Setiawan (2013:142) merupakan bagian dari komponen perilaku
konsumen dalam sikap mengkonsumsi, kecenderungan responden untuk
bertindak sebelum keputusan membeli benar – benar dilaksanakan.
Pengertian minat beli menurut Taurusia dalam jurnal Sri Murti Pramudena
dan Nanda Setiawan (2011:13) Komponen minat berisikan niat untuk
melakukan perilaku tertentu. Secara teoritis, terbentuknya minat tersebut
ditentukan oleh interaksi kedua komponen yang mendahuluinya yaitu sikap
terhadap perilaku dan norma subyektif tentang perilaku tersebut.
Menurut Assel dalam jurnal Sri Murti Pramudena dan Nanda Setiawan
(2012:23) “minat beli adalah kecenderungan konsumen untuk membeli suatu
merek atau mengambil tindakan yang berhubungan dengan pembelian yang
diukur dengan tingkat kemungkinan konsumen melakukan pembelian”.
Menurut Howard yang dikutip dalam Durianto dan Liana (2014:44)
pengertian minat beli merupakan sesuatu yang berhubungan dengan rencana
konsumen untuk membeli produk tertentu serta berapa banyak unit produk
yang dibutuhkan pada periode tertentu.
“Purchase intention is defined as customers’ basic decision-making based
on the motivation to purchase a certain brand (Shah et al., 2012). Mirabi et
al. (2015) characterized purchase intention as a circumstance wherein
customer tends to purchase a specific good in a particular condition.
Customer purchase decision is an extremely complex process. Purchase
intention is commonly identified and relevant to the behavior, perceptions,
and attitudes of buyers”. (Dalam Hanif dan Tubagus, 2017:2)
“Purchase intentions are significantly focused by the consumer‟s attitude
rather than the other tools like demographics or factors of economy (Ferrell
and McIntosh dalam Widarto Rachbini, 2018:30 )