Product Bundling dan Price Bundling (skripsi dan tesis)

Bagian dari Hospitality Marketing Mix Pemasaran menurut Reid & Bojanic dalam bukunya yang berjudul Hospitality Marketing Management, “Marketing encompasses merging, integrating, and controlling supervision of all company’s or organization’s efforts that have a bearing on sales.”. Marketing Mix menurut Elliot, Thiele & Waller (2012:21) yaitu “Marketing Mix is a set of variebles that a marketer can exercise control over in creating and offering for exchange.”. Mill & Morrison (2013) membagi hospitality marketing mix menjadi 8 P’s yang terdiri dari product, price, promotion, place, packaging, programming, people, dan partnership